Salmeron Heraldry: where the heraldic symbols come to life.

About my style

My style as a heraldic artist can be defined with three terms: clear, symbolic and methodical.

It is clear why I work so that the coats of arms that I make transmit energy and vital force to its owner and his family. I believe that a shield must be a source of light and joy and an expression of freedom. For this reason, in my heraldic creative process, I prefer to be inspired by the initial stages of the history of heraldry and bring its original freshness to the 21st century.

It is symbolic because the armories must be a representation of its bearer, of his ideals, his goals and motivations, of his history or of what he wishes to capture. Therefore, the creation of a shield must be the conjunction of the meanings provided by the future holder and the signifiers, the heraldic rules of the coat of arms and the art provided by the heraldic artist.

It is methodical because heraldic art is based on a science, the so-called «heroic science». This science has its principles, its laws of composition and its own formal language, and my method of working as an artist is born from it. The existence of a method should not be seen as a hindrance to creativity, but as a support for it and as the guarantee of all professional work.